光明企业英语培训 - 企业商务英语培训最新商务英语书籍 BEC考试资料下载求职英语培训

9阶段商务实战听说课程培训纲要
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Level 1: Preparation Stage

Session 1: Nice to meet you! How do you spend your day?
Making introductions and talking about routines

Session 2: Do you like jazz?
Talking about likes and dislikes

Session 3: How often do you exercise?
Talking about exercises

Session 4: We had a great time!
Talking about weekends and holidays

Session 5: How do you like the neighborhood?
Talking about going to work and describing neighborhood

Session 6: It’s a very exciting city!
Asking about and describing cities

Session 7: How often do you visit your parents? What does he look like?
Talking about family members and describing someone

Session 8: How much is it? It really works.
Talking about prices and health problems

Level 2 (Book 1: Unit 1-8)

Book 1: Master Business English – Preparing for Business《精通商务英语――商务入门》
本书精选了商务场景中最为常见的话题，涵盖了在办公场所沟通中可能遇到的基本表达和所需完成的任务，如：打招呼、介绍、描述职责、介绍公司、请求或提供帮助、接听电话等。学员通过学习本书，能够和同事或客户进行简单的英语交流，并在必要时候能够直接通过英语沟通来顺利完成一些简单的商务工作。

1. It’s nice to meet you.
· Greeting and introducing yourself
· Greeting colleagues and introducing other people
· Using appropriate names and understanding introduction etiquette
2. What’s your job?
· Describing jobs
· Asking for numbers and other information
· Using titles
3. Where do you work?
· Describing a company
· Talking about types of business
· Understanding the dress code in the workplace
4. What can I do for you?
· Receiving visitors at reception
· Showing someone around the company
· Understanding handshake customs
5. Where is the photocopier?
· Asking & answering questions and giving locations of office equipment
· Giving instructions on using office equipment
· Learning to ask indirect questions
6. Could you do me a favor?
· Asking for routine and special favors
· Talking about departments
· Understanding the English way of thinking
7. Can I take a message?
· Taking a message
· Leaving a message at reception
· Learning some tips for answering a business phone call
8. Could I speak to Mr. Smith?
· Making a sales call
· Leaving an answering machine message
· Learning some tips for making a business phone call

Level 3 (Book 1: Unit 9-16)

9. Would you like to join me for dinner?
· Making invitations and recommending food
· Describing Chinese dishes
· Understanding Chinese and Western dining differences
10. When will you have the trip?
· Making trip arrangements
· Making meeting arrangements
· Learning to say “No”
11. What are your booking requirements?
· Talking about the requirements of booking air tickets
· Talking about the requirements of booking tables
· Learning to say “Thank you” and ”Sorry”
12. Could I leave a bit early today?
· Asking for permission and giving advice
· Organizing a conference
· Finding out your boss’ communication style
13. We have got a problem.
· Breaking bad news and apologizing
· Offering help and thanking
· Developing correct attitudes toward problems
14. How do you spend your day?
· Talking about routines and likes & dislikes
· Talking about stress and sports
· Learning 18 office etiquette tips
15. Where would you like to visit?
· Making suggestions and describing places
· Giving directions
· Making small talk (1)
16. How was your weekend?
· Talking about the neighborhood and the way of going to work
· Talking about weekends and holidays
· Making small talk (2)

Level 4 (Book 2: Unit 1-8)

Book 2: Master Business English – Starting Business《精通商务英语――步入商界》
本书围绕与客户直接进行英语沟通为主题，挑选了在与客户直接沟通中所涉及的常见的话题，并提供了与此相关的常见功能表达和具体的商务任务，如：与客户预约、接待客户、商务洽谈、产品介绍、价格磋商、宴请客户、达成交易等。学员通过学习本书，能够和客户就商务工作中的多数问题进行较为复杂的沟通，基本完成商务洽谈任务。

1. Could I send you our catalogue?
· Getting past the secretary on the phone
· Answering clients’ questions on the phone
· Understanding telephoning manners
2. When would be good for you?
· Making an appointment
· Changing an appointment
· Understanding time cultures
3. Where would you like to stay?
· Describing hotels
· Booking hotels for clients
· Understanding Chinese modesty culture
4. Welcome to our company!
· Meeting a client at the airport
· Receiving a client in the company
· Knowing eight questions you should not ask
5. What would you like for the starter?
· Dining in a Western restaurant
· Making invitations and accepting & declining invitations
· Understanding Western table manners
6. This is our new showroom
· Describing a product in the showroom
· Explaining the catalogue
· Understanding personal space
7. Let me tell you more about our product
· Making a sales presentation
· Demonstrating a product
· Learning three Ps for presentations
8. Would you like to visit our factory?
· Showing someone around the factory and answering questions
· Describing a production process
· Five steps for opening and ending a first business talk

Level 5 (Book 2: Unit 9-16)

9. This is our lowest price
· Negotiating prices and discounts
· Negotiating terms of payment
· Developing relationships first or doing business first
10. What would you like to order?
· Placing an order on the phone
· Tracking an order on the phone
· Improving your listening on the phone
11. We can make delivery in June
· Talking about delivery time
· Talking about shipment
· Understanding gifting culture
12. What about packing and insurance?
· Talking about packing
· Talking about insurance
· Understanding the Chinese offer-decline culture
13. Shall we sign the contract?
· Signing a contract
· Toasting at a farewell dinner
· Learning tips for making a toast
14. When can you make the payment?
· Chasing payment in a polite way
· Chasing payment in a serious way
· Learning tips for collecting money on time
15. I’m sorry to hear that
· Making a complaint
· Dealing with a complaint
· Learning tips for making and dealing with complaints
16. How was the last order?
· Calling a previous client
· Describe the sales trend
· Learning 5 tips for a successful sales call

Level 6: Book 3 (Unit 1-8)

Book 3: Master Business English – Effective Communication《精通商务英语――成功沟通》
本书旨在进一步完善商务英语沟通技能，书中不仅精选了商业英语沟通中所涉及的熟悉话题，如：面对面沟通、电话沟通、商务演示、商务会谈、面试、商务谈判等，而且还对每一种情况进行详细的剖析分解，并向学员呈现各种沟通中的具体步骤、功能表达、相关技巧以及需要注意的文化差异。学员通过学习本书，能够进一步熟练掌握商务场合中所需的主要沟通技能，从容面对商务场合中出现的具体问题，顺利完成沟通任务。

1. First Face-to-Face Communication
· First meeting in the workplace
· Introducing someone in the workplace

2. Further Communication
· Building a relationship
· Attending a party

3. Business Phone Calls
· First contact on the phone
· Further contact on the phone

4. Informative Business Presentations
· Making an orientation presentation
· Making a briefing presentation
· Opening a presentation and delivering the body of a presentation

5. Persuasive Business Presentations
· Opening and ending a formal presentation
· Presenting a new product

6. Briefing Meetings
· Opening and closing a meeting
· Attending a briefing meeting

7. Problem-Solving and Planning Meetings
· Attending a problem-solving meeting
· Attending a planning meeting
· Participating in meeting discussions

8. Business Negotiations – Part One
· Seven steps for preparing for a negotiation
· Setting the agenda
· Establishing and clarifying positions

Level 7: Book 3 (Unit 9-16)

9. Business Negotiations – Part Two
· Tactics for managing conflict and bargaining
· Conclusion and agreement

10. International Trade Negotiations
· Negotiating the use of a letter of credit
· Negotiating shipments

11. Event Management
· Event planning and development
· Attending a trade show

12. Marketing Communication
· Understanding marketing research and the marketing plan
· Understanding the four P’s

13. Cross-Cultural Communication
· Understanding cultural differences
· Understanding body language differences

14. Team Building and Leadership

15. Job Interviews – Answering Difficult Questions
· Answering difficult interview questions – Part One
· Answering difficult interview questions – Part Two

16. Job Interviews – Answering Tricky Questions
· Answering tricky interview questions – Part One
· Answering tricky interview questions – Part Two

Level 8&9: Book 4

Master Business English – Business Success《精通商务英语――商务实战》
本书以实际的外企工作环境为编写背景，详细讲述了外企中各个职能部门的具体工作，以及外企员工应具备的相关能力和素质，最真实地模仿再现了现实商务场景。本书将前几册书籍中的知识和技能融会贯通，让学员在扎实把握基本商务英语沟通技能的同时，进一步提高自身的综合素质。通过对本书的学习，学员不仅能够身临其境，真正做到学以致用，而且能够迅速适应外企工作环境。

1. Sales

2. After-sales services

3. E-business

4. Marketing

5. Import and export

6. Logistics

7. Finance

8. Banking services

9. Human Resources

10. Administration

11. IT department

12. Public relations

13. Team building and time management

14. Leadership and management

15. Corporate culture and staff motivation

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